Introduction an american multinational corporation, nike, inc. Because of nikes marketing research, the company has decided to revamp its apparel division to be more fashion savvy. Aug 26, 2018 nike, an amercian multinational corporation, established in the year 1964, is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Its already booming revenue, and expansive growth makes it an ideal candidate for investments. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. That is because the two methods keep overlapping, and both have the same aims. A strategic tool for achieving objectives swot analysis can help your business identify what its doing right and what needs to change in the organization and the process is surprisingly simple.
Nike swot analysis matrix step by step weighted swot. This is a great threat nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. It concentrates and focuses primarily on producing sportswear and athletics products about. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. This research is something about that explains how a nike shoe brand will make itself strong enough to face the challenges in the business environment in which it. Through looking at the s trengths, w eaknesses, o pportunities, and t hreats of a company, it can be quite easy to gain an extensive outlook on their strategy, and how well its bound to work. Swot analysis of nike examining the strengths, weaknesses, opportunities, and threats influencing the sportswear giants business. However, in the 50 years that nike has been in business, it has weathered most challenges. These also help nike in combating external threats. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nike, inc. Nike, an amercian multinational corporation, established in the year 1964, is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Here is a swot analysis of adidas highlighting its strengths, weaknesses, opportunities and threats. The swot analyses and situation analyses are more or less the same idea.
However of late, there has been some drop in sales because. Under armour swot analysis shows a promising future for the brand. Swot and pestle analysis of nike nike swot analysis. Brand image a strong brand image is a key strength for any brand.
But to succeed in a competitive industry, an organization must develop an effective business plan and marketing strategy with the help of a good swot analysis. Swot analysis definition, advantages and limitations. A lot of nikes success has to do with the unique usefulness that goes along with. Nike swot analysis nike strengths below are the strengths in the swot analysis of nike. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Its swoosh symbol is easily recognized by everyone. The swot analysis evaluates the strengths and opportunities that nike holds and how it strategizes itself to succeed its weaknesses and threats. Nike is trying to increase the nonus stores, as a result, the international converse stores reach to 45. A five forces analysis, based on michael porters model, points out that competition, customers and substitutes are the most important external forces in nikes industry environment.
All it requires is some necessary restructuring by cutting expenditure. As a result of product and pricing research, nike has decided to continue to focus on the high end market while increasing its. Nike is a global brand that is synonymous with quality and excellence. Top nike competitors competitors analysis of nike inc. In this swot analysis tutorial, we will discuss nike swot analysis strengths, weaknesses, opportunities and threats. Nike swot analysis weakness though nike has varied range of sports products but still its businesss income is depends heavily on the share of footwear market it has got. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. It has continued to amaze the customers with its stylish and athletic designs.
Sportsmen are the majority consumers of nikes products. Was founded as an importer of japanese shoes in 1962, the founders. Pestel analysis provides great detail about operating challenges nike, inc. It designs and sells shoes for a variety of sports including baseball. Nike introduction like most companies, nike has corporate strengths and weaknesses. Nike is the worlds largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nov 02, 2009 strengths nike is a globally recognized for being the number one sportswear brand in the world. When people see the logo without the brand name, they will immediately be able to identify it as nike, which shows the power of the brand. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2. Company and market share data provide a detailed look at the financial position of nike inc, while indepth qualitative analysis will help you. Its main focus is to produce quality and innovative products. Mar 05, 2019 nike also spends a lot on advertising as well as research and development.
From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners cars at track meets, through the 80s and 90s. The nike vrio analysis shows that the financial resources of nike are highly valuable as these help in investing into external opportunities that arise. Phil knight founder and ceo is frequently quoted as saying that business is war without bullets. Strengths nike is a globally recognized for being the number one sportswear brand in the world. A swot analysis of nike go to nike swot analysis 2018introduction. The problem that most run into when conducting a swot analysis, however, is deciding what factors fall into. It is best to view these two methods as critical parts of the same process rather than as separate methods. When people see the logo without the brand name, they will immediately be able to identify. Therefore, tracking the story of their progress can be quite intriguing. Nike situation swot analysis nike swot analysis essay. Nike, the number 1 sports shoe brand, excels in style and quality. The nike swot analysis throws up some rather interesting and compelling lineup of strength for this show major. A swot analysis of nike outlines how these strengths relate with the companys weaknesses, opportunities and threats.
Strengthsweaknessesopportunitiesthreats swot matrix. Nike inc in apparel and footwear market research report. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Nike swot analysis a detailed swot analysis of nike. This article analyses the company using the swot methodology. Nike is a giant organization competing in a tough market, but its doing incredibly well.
Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. Target market nike focuses its products on are athletes. A swot analysis is very useful to identify the external and internal factors that influence nike. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm.
Nike situation swot analysis nike swot analysis essay nike. The swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also. At the atlanta olympics, reebok went to the outlay of sponsoring the games. The total number of worldwide nike stores and factories are 1182. The nike companyoverview history and current status. Mar 01, 2020 heres a detailed breakdown of nike swot analysis.
Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. Nov 15, 2018 a swot analysis of nike go to nike swot analysis 2018introduction. Competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike. Pdf swot analysis nike uzziah alicia santos academia. The company has made enough investments thanks to media coverage and publicity. According to the vrio analysis of nike, its local food products are a valuable resource as these are highly differentiated. Nike also spends a lot on advertising as well as research and development. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. After all, this iconic shoe brand is often identified as a marquee shoe company. Nike is the largest maker of athletic apparel and gear. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. A swot analysis of nike for 2018 check out the brands strengths, weaknesses. The type of data that we used are from the official site of nike itself, development.
Dec 12, 2018 in a sense, the swot analysis summarizes the data and information it gets from the situation analysis. Swot analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Nikes strengths internal strategic factors nikes strengths are the primary drivers of the companys growth. Its worth to mention the nike swot strengths,weakness, threats and opportunities of the company. Pdf this report is all about to show a marketing plan for nikes products. Identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your s trengths and w eaknesses, and for examining the o pportunities and t hreats you face. Nike and adidas are both recognized for their comfort, while puma is not really perceived as highly comfortable. It is listed on the nyse and is headquartered in the united states. This analysis of nike opts to use the two techniques concurrently, as though they were different parts of the same process.
The year 2015 proved to be quite a profitable year for it. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Top swot analysis nike quality assurance solutions. Under armour swot analysis 2019 swot analysis of under. Nike carries a wide arrangement of product with a large amount of options for personal preference.
However, the results of this swot analysis point out some possible new strategic directions to further enhance nikes global performance and leadership. Nike being a competitive organization has a healthy aversion nike is one of the world top sports products manufacturing companies. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Established in 1964 as blue ribbon sports, nike inc.
Now that we have definitions and explanations out of the way, it is time to analyze nike inc. This is what often gives the brand a decided edge over its competitors. Nike has focused on product innovation and marketing for growth. Nike swot 2020 swot analysis of nike business strategy hub. Top 10 nike competitors competitor analysis of nike. Perhaps its greatest strength lies in its slogan and the approach that it has, just do it. Euromonitor internationals report on nike inc delivers a detailed strategic analysis of the companys business, examining its performance in the apparel and footwear market and the global economy. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which. Swot analysis is one of business analysis most important tools. Swot analysis of nike shoes international journal of advanced. Nikes management analyzes its internal environment and makes decisions based on that analysis. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india.
With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market analysis and competitors. Strong international presence, in the event that u. The famous shoe company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at beaverton, oregon to emerge as an industry leader the most competitive sports and fitness company. Nike is the worlds leading brand for sports shoes and apparel having a a global presence. Nikes strengths internal strategic factors strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique.
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